1. Webmaster Panel
Before the start of work on SEO your site specialists SEO-Studio must register in the panel of webmaster from Yandex and Google.
With their help, experts keep track of:
a) statistics of queries for which the site shows up in searches,
b) Look for technical errors,
c) monitor CTR snippets and other indicators.
You can send the login and password to the client, so that he can monitor the statistics himself and be involved in the process.
2. Yandex.Metrika
Another tool of the SEO-optimizer is Yandex.Metrika. It helps to make a detailed analysis of the behavior of visitors to the site.
What information can we get from the service reports?
a) Number of visits
b) Site conversion
c) The number of executed goals (how many times did they put the item in the shopping cart, clicked on contacts, went to the blog, etc.)
d) The source of traffic (how many visitors come to the site: from advertising, social networks, or directly)
e) How much time visitors spend on the site.
f) What product they buy most often
And so on.
As you have already understood, Yandex.Metrika helps to understand what happens on your site and how visitors behave. For an experienced marketer and SEO specialist, it is a treasure trove: it helps you discover problems, growth points, and increased sales.
